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Stock impact report

NBA signs deal with MGM [ABC News]

Boyd Gaming Corporation (BYD) 
Last boyd gaming corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NYSE Investor Relations: boydgaming.investorroom.com
Company Research Source: ABC News
The NBA has become the first major U.S. sports league to sign an official betting sponsor. On Tuesday, commissioner Adam Silver announced that the league struck a deal with MGM that will give the gaming company rights to use league highlights, names, logos and its direct data feed, as well as exclusively market itself as the official gaming partner of the NBA and WNBA. Industry sources pegged the deal to be for three years and at least $25 million. The pioneering move comes as no surprise since Silver has been the most progressive of all U.S. sports leaders in talking about how the NBA could interact in the gambling space. The NBA believed that gaming partners should compensate the league for the commercial value of its intellectual property, and sources said that MGM did that in this deal. sc It is not known if the NBA receives an integrity fee that gives the league a percentage of the amount wagered on NBA games and events. The league was looking for a .2 Show less Read more
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