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Stock impact report

How To Grow Your Brand By Thinking Bigger About Your Audience [Forbes]

Beyond Meat, Inc. - Common stock (BYND) 
Last beyond meat, inc. - common stock earnings: 2/27 04:05 pm Check Earnings Report
Company Research Source: Forbes
How To Grow Your Brand By Thinking Bigger About Your Audience The faux meat up 23% What’s behind this surge? It’s not a mad rush of vegan converts: A staggering 92% of plant-based meals To aim at that bigger target, it’s taken a subtle shift in messaging. Instead of hammering home the point that their products are meat-free, savvy marketers of plant-based proteins have emphasized mass appeal: Who cares that it’s not meat if it tastes good? This message was spearheaded by companies like Beyond Meat and Impossible Foods, and now industry behemoths like Tyson Foods and Nestlé are parroting it This strategy isn’t just good for makers of faux meats; marketers from any industry can capitalize on it. Your product may appeal to a broader audience than you think — if you get your message right. New Audience, New Voice When was the last time you assessed your audience? You probably did a lot of market research when you launched your brand, product, or service line, but have you re-evaluated it Show less Read more
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