'Tis The Season for Next-Gen Holiday Shopping: New Research Shows Consumers Increasingly Adopting Tech-Driven Purchasing Habits
Citigroup, Inc. (C)
Last citigroup, inc. earnings: 4/15 08:00 am
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citigroup.com/citi/investor/pres.htm
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Source: PR Newswire
CHICAGO and NEW YORK, Nov. 9, 2018 /PRNewswire/ -- Today, Citi Retail Services (CRS) announced the results of its third-annual nationwide study on evolving consumer shopping trends during the holiday season. The survey of 1,000 U.S. adults found that this holiday season, in addition to rushing to the mall, consumers are increasingly powering up their computers and mobile devices or simply interacting with their virtual assistant. While nearly three-fourths (73%) still plan on visiting a brick-and-mortar store to purchase holiday gifts, a sizable 57% additionally plan on turning to their computer to shop, 42% to their mobile device such as a smartphone or tablet, and 13% to their virtual assistant, such as Alexa or Siri, to facilitate their holiday shopping needs.Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8443551-citi-consumer-shopping-trends-holiday-season-survey/ And while millennials are at the forefront of this shift in the h
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