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Stock impact report

Dakota Central Leverages Calix Marketing Cloud to Create New Revenue Streams and Deliver Exceptional Subscriber Experiences

Calix, Inc (CALX) 
Last calix, inc earnings: 4/29 04:01 pm Check Earnings Report
Company Research Source: GlobeNewswire
PETALUMA, Calif., March 14, 2018 (GLOBE NEWSWIRE) -- Calix, Inc. (NYSE:CALX), today announced Dakota Central Telecommunications (Dakota Central) has realized new levels of marketing success by utilizing Calix Marketing Cloud (CMC) to distribute real-time subscriber behavioral insights to its entire marketing team. Dakota Central was one of the first telecommunications cooperatives to deploy fiber and offer broadband services in North Dakota. Dakota Central completed its fiber build in 2012 and has leveraged the Calix E7-2 Intelligent Modular Systems and GigaCenters to deliver a complete range of broadband services. They are now maximizing the return on these investments by using CMC to help craft targeted marketing campaigns that promote their services and increase their ARPU. Prior to the deployment of CMC, Dakota Central took an inclusive approach to marketing campaigns, often promoting the same offer to all subscribers. These campaigns did not differentiate based on specific sub Show less Read more
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