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Stock impact report

Pioneer Generates a 59-Fold Return on Profit with First Calix Marketing Cloud Campaign and Gears Up for the Smart Home

Calix, Inc (CALX) 
Last calix, inc earnings: 4/29 04:01 pm Check Earnings Report
Company Research Source: GlobeNewswire
SAN JOSE, Calif., May 09, 2019 (GLOBE NEWSWIRE) --  Calix, Inc. (NYSE: CALX) today announced that Pioneer Telephone Cooperative, Inc. is leveraging Calix Marketing Cloud (CMC) to identify members with sub-optimal experiences who are then provided with upgrade offers to elevate their experience. The first targeted experience campaign generated a 59-fold profit return on Pioneer’s campaign investment by leveraging CMC’s unique behavioral insights. Furthermore, Pioneer combined CMC insights with Calix Support Cloud (CSC) to increase the speed and quality of members’ support interactions. Lastly, the Oklahoma-based cooperative is planning to further elevate its members’ experience by deploying the GigaSpire Blast powered by EXOS - the industry’s leading Wi-Fi 6 smart home system. The first CMC-enabled campaign identified approximately 15 percent of its members who were averaging at least one hundred downstream service limit hits per day. Pioneer used these insights to craft a targeted Show less Read more
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