Sogetel Drives 65 Percent Take Rate and 88 Percent Reduction of Cost-Per-Click With New Upgrade Campaign Enabled by Calix Marketing Cloud
Calix, Inc (CALX)
Last calix, inc earnings: 4/29 04:01 pm
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investor-relations.calix.com/investors/default.aspx
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Source: GlobeNewswire
SAN JOSE, Calif., Dec. 04, 2019 (GLOBE NEWSWIRE) -- Calix, Inc. (NYSE: CALX) today announced Canadian communications service provider (CSP) Sogetel is leveraging Calix Marketing Cloud (CMC) to create a data-driven marketing campaign that is generating a 65 percent take rate among streamers. The insights revealed that 78 percent of subscribers who considered themselves “high streamers” were in low service tiers with 25 Mbps or less. To stay ahead of the aggressive marketing from regional and national competitors while accounting for new streaming and gaming services, Sogetel engaged customers with a tailored campaign that led with a free 90-day upgrade offer. Armed with the right insights, Sogetel developed a targeted campaign to match individual subscribers with the right service tiers and is working closely with Calix Customer Success Services to leverage best practices to accelerate time to value. Due to the real-time behavioral insights and best practices, Sogetel has estimated
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News
- Calix Upgraded to Rating of AA From MSCI Due to Industry-Leading Sustainability Programs and Results [Yahoo! Finance]Yahoo! Finance
- Calix Upgraded to Rating of AA From MSCI Due to Industry-Leading Sustainability Programs and ResultsBusiness Wire
- Calix, Inc. (NYSE: CALX) had its "buy" rating re-affirmed by analysts at Needham & Company LLC. They now have a $50.00 price target on the stock.MarketBeat
- 74 Percent of Federally Funded BSPs Trust Calix for Compliance Reporting, Surpassing 2 Billion Tests Performed in Just 3 Years [Yahoo! Finance]Yahoo! Finance
- 74 Percent of Federally Funded BSPs Trust Calix for Compliance Reporting, Surpassing 2 Billion Tests Performed in Just 3 YearsBusiness Wire
CALX
Earnings
- 1/29/24 - Beat
CALX
Sec Filings
- 3/28/24 - Form ARS
- 3/28/24 - Form DEFA14A
- 3/28/24 - Form DEF
- CALX's page on the SEC website