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Stock impact report

Mountain Rural Telephone Cooperative Delights Subscribers with Targeted Services, Achieves a 56 Percent Campaign Take Rate with Calix Marketing Cloud

Calix, Inc (CALX) 
Last calix, inc earnings: 4/29 04:01 pm Check Earnings Report
Company Research Source: GlobeNewswire
SAN JOSE, Calif., Oct. 04, 2018 (GLOBE NEWSWIRE) -- Calix, Inc. (NYSE: CALX) today announced that Mountain Rural Telephone Cooperative (MRTC) leveraged the unique insights provided by Calix Marketing Cloud to refine their marketing campaigns for upgrading service offerings, delivering a 56 percent campaign take rate. Mountain Telephone has been working with Calix to gain insights into service issues individual subscribers face. Moving to Calix Marketing Cloud has expanded the rural operator’s use of analytics to include larger cross sections of their subscriber base, greatly extending the capabilities of the co-op’s small marketing team. Mountain Telephone’s first campaign with Calix Marketing Cloud revealed that despite their charter to provide reliable, quality broadband to the communities they serve, a number of subscribers were peaking beyond their current service tier and, therefore, becoming frustrated by their experience. Despite MRTC’s significant investment in fiber tech Show less Read more
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