Peloton wasn't thrilled to see its spin bike in 'Billions' premiere. The show is likely safe on trademark grounds. [USA TODAY]
Caterpillar, Inc. (CAT)
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Source: USA TODAY
Christopher J. Schiller | Opinion contributor A particular exercise product made a surprise appearance Sunday in the sixth-season premiere of Showtime's "Billions." I'll spare you any spoilers and simply say Peloton wasn't thrilled with a scene involving one of its spin bikes. The company put out a statement making clear it didn't sign off on its brand being used in the show. Whenever headlines mark situations like this one, I'm reminded of the oft-asked but seldom-understood question of trademarked product use in film and television productions. The inquiry is usually phrased as either, “How can they get away with that?” or “Is it OK if we do that, too?” As an entertainment attorney with experience in intellectual property and related areas , I can shed some light. With a standard caveat – you really need to pass the specific details of your situation by your lawyer; no, really, you do – I can provide a general sense of what the issues are and hopefully indicate when a produ
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