TV networks make inroads to addressable advertising [Seeking Alpha]
CBS (CBS)
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TV networks make inroads to addressable advertising - CBS Corporation (NYSE:CBS) | Seeking Alpha Tech | On the Move TV networks make inroads to addressable advertising May 13, 2019 11:41 AM ET CBS Corporation (CBS) Jason Aycock Major TV network owners are making moves on addressable advertising Viacom ( VIA -4.7% -5% -4.2% FOX -1.7% FOXA -1.6% WSJ That's a small effort so far, but the advent of streaming services and the rise of Google and Facebook as ad giants have built a world where addressable advertising is becoming a marketing expectation. The networks sell most of their ad time (about 14 minutes per hour) to marketers running non-addressable advertising; while distributors like Dish Network ( DISH -3.7% CMCSA -2.2% Addressable-ad spending is expected to top $2.5B in 2019 (3.7% of total TV ad spending). See all stocks on the move » Now read: Viacom Inc. 2019 Q2 - Results - Earnings Call Slides » Subscribe
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