CDK Global Acquires Progressus Media
CDK Global, Inc. (CDK)
Last cdk global, inc. earnings: 2/4 04:01 pm
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US:NASDAQ Investor Relations:
investors.cdkglobal.com/investor-overview
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Source: Business Wire
Uniting innovation to accelerate mobile ad conversions for the automotive industry HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)-- CDK Global (Nasdaq: CDK), a leading enabler of end-to-end automotive commerce, today announced that it has purchased Progressus Media, a specialty provider of mobile advertising solutions for dealerships, agencies, and automotive marketing companies. The acquisition adds complementary technology and capabilities to the CDK Advertising business, for which the company has recently appointed Jen Cole vice president and general manager. Progressus’ team, technology and products will accelerate growth in social media channels, as the company’s Social Suite ad tech is integrated into the CDK automotive marketing solution set. “We are excited to bring the Progressus Media team into the CDK family,” said Cole. “Our data-driven solutions, which help to put the right
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