Cinedigm Announces Content Licensing Deal for OTT Streaming Channel BAMBU With Key Partner China Lion for Over 40 Popular Films
Cinedigm Corp - Class A (CIDM)
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Source: GlobeNewswire
LOS ANGELES, Jan. 23, 2019 (GLOBE NEWSWIRE) -- Cinedigm (NASDAQ: CIDM) announced today the Company has entered into a non-exclusive content licensing agreement with leading Chinese entertainment company CHINA LION to release over four dozen films on the newly announced Chinese content entertainment streaming channel, BAMBU. “This deal delivers to BAMBU dozens of very strong and well-known films, and perfectly complements the CCTV/CITVC deal we recently announced, which was more TV episodic content,” said Bill Sondheim, president of Cinedigm Entertainment Group and Worldwide Distribution. “We are particularly pleased that the titles are all subtitled, allowing for the best representation of the original film versions and adds to the authentic high-profile content foundation for BAMBU.” "When we started China Lion back in 2010, Cinedigm was our first strategic home entertainment partner and we're overjoyed to continue that partnership with their launch of BAMBU,” said China Lio
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