Cinedigm Partners with SpringServe for its Ad Serving Platform
Cinedigm Corp - Class A (CIDM)
Last cinedigm corp - class a earnings: 2/13 04:05 pm
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Source: GlobeNewswire
NEW YORK and LOS ANGELES, June 02, 2020 (GLOBE NEWSWIRE) -- Leading independent entertainment studio Cinedigm (NASDAQ: CIDM) has announced a strategic partnership with SpringServe, the leading ad serving platform for over-the-top (OTT) and connected TV (CTV). With the agreement, SpringServe will become the primary ad framework for Cinedigm’s growing portfolio of free ad-supported streaming television channels. This partnership with SpringServe will allow Cinedigm to better manage and more effectively monetize their high-value video advertising inventory as the company continues to expands its ad-supported video-on-demand (AVOD) and linear channel services. “As the company continues to expand our OTT business by launching more streaming channels across major ad-supported platforms, Cinedigm is pleased to partner with SpringServe who is a key technology partner in the rapidly growing ad-supported space,” said Tony Huidor, Senior Vice President of Product & Technology for Cinedigm. “T
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