CIT Reveals New Brand Identity Focused on Empowering Customers and Highlighting Their "Lens of Opportunity"
CIT Group Inc (DEL) (CIT)
Last cit group inc (del) earnings: 4/21 06:00 am
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ir.cit.com
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Source: PR Newswire
NEW YORK, Nov. 15, 2018 /PRNewswire/ -- CIT Group Inc. (NYSE: CIT) today revealed a simplified and refreshed brand identity aimed at presenting a more cohesive market presence following a multi-year transformation of the company. The effort includes a new marketing campaign, tagline and website reflecting CIT's consumer and commercial businesses. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8401051-cit-group-refreshes-brand-bank-like-you/"With a deep heritage and a renewed focus on our strategic direction, it was time to evolve our brand identity to reflect our position as a national bank aimed at empowering our customers to turn their ideas into outcomes," said CIT Chairwoman and Chief Executive Officer Ellen R. Alemany. "The new positioning puts our customers and their goals front and center. Whether they are a business looking to finance needed equipment for their growth or a personal saver seeking to expand their banking strate
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