Fitbit will supply ‘free’ trackers to Singapore’s public health program [The Verge]
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Source: The Verge
Fitbit will supply ‘free’ trackers to Singapore’s public health program Fitbit is working with Singapore’s government to supply residents with free fitness trackers. The company says Singaporeans will be able to pre-register next month to receive a Fitbit Inspire band The monthly fee adds up to more than the band itself is worth upfront, but the deal demonstrates how Fitbit wants to move away from selling hardware at a profit and move toward the recurring revenues inherent to a subscription-based business model. Fitbit tells CNBC “We think this program could reach up to one million people.” This is the first major integration of Fitbit wearables into a national public health program anywhere in the world, the company says. Users will be asked whether they consent to sharing their data with Singapore’s Promotion Board (HPB), according to Reuters Singapore has a population of 5.6 million and has a unique universal healthcare system “We intend to work with industry innovators such as Fi
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