A look at why Quibi failed so soon after launching [MSNBC.com]
Comcast Corporation - Class A (CMCSA)
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Source: MSNBC.com
Streaming service Quibi — short for "quick bites" — was touted by its co-founders Jeffrey Katzenberg and Meg Whitman as a platform that would radically transform the way people, in particular younger viewers, consumed content on the go. Yet just six months after launching their new company, the duo announced Wednesday it would beshutting it downWhile the project faced skepticism from the beginning, it was highly anticipated because of Katzenberg's reputation as a Hollywood heavyweight. As former chairman of Walt Disney Studios and a co-founder of DreamWorks Animation, the consensus seemed to be that if anyone could disrupt mobile viewership patterns, as Quibi hoped, it would be Katzenberg.It is impossible to pinpoint exactly why Quibi failed, but several factors likely contributed to its downfall, including content that failed to generate buzz, an inability to grow its subscriber base, the Covid-19 pandemic and the competitiveness of the streaming landscape.While discussing Quibi's fa
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