Nike just 'tip of the iceberg' of companies ditching Amazon and selling directly to consumers [MSNBC.com]
Comcast Corporation - Class A (CMCSA)
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Source: MSNBC.com
Nike just 'tip of the iceberg' of companies ditching Amazon and selling directly to consumers Nike Amazon "The direct-to-consumer movement will be the replacement for the retail issues and commerce issues that are going on because of the platforms," said Armstrong, founder of the dtx company, which aims to disrupt online shopping. "If they have the option to go direct, they are going to go direct," said Armstrong, former CEO of AOL and ex-Google ad chief. Brands are often fearful that by partnering with Amazon they will lose control over how they're represented on the site. On Wednesday, Nike confirmed to CNBC last fiscal year Direct-to-consumer is "another mega trend starting," said Armstrong, whose company invests in brands that sell directly to consumers. Armstrong appeared on "Squawk Box" DTC Friday, press release, online charity aggregator Givz. When announcing the dtx company Armstrong's optimism toward the growing industry echoes sentiments from analysts "The move shows us that
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