‘Scream' debuts to bloody impressive $30.6 Million, knocking Spider-Man off top spot [Globe and Mail, The (Toronto, Canada)]
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Source: Globe and Mail, The
Log in or create a free account to listen to this article. “Scream,” a reimagining of a horror franchise that appeared to have run out of steam, dominated the box office, earning a scary good $30.6 million. The sequel is projected to earn $35 million over the four-day Martin Luther King Jr. holiday weekend, a spectacular result considering that “Scream” only cost $25 million to produce. It also represents some positive news for the bruised and battered cinema industry, considering that “Scream's” success comes amid a spike in COVID-19. It helps that “Scream's” target demographic is younger, which means that they may not have been as spooked by the highly contagious omicron variant that is fuelling the latest iteration of a seemingly endless pandemic. Paramount and Spyglass Media backed the reboot, which marks the first new chapter in the “Scream” series in a decade and shares a title with the 1996 original – the “Scream” saga is apparently so over integers. The film also brings b
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