FAO Schwarz puts a new spin on its dance-on piano as part of Friday's splashy NYC comeback [CNBC]
Comcast Corporation - Class A (CMCSA)
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Source: CNBC
show chapters FAO Schwarz returns to the Big Apple this week, three years after closing its landmark Fifth Avenue store, offering holiday shoppers an experience they can't get online, including a new twist on the big floor piano that Tom Hanks danced on in the movie Big. Creating a bigger-than-life, experiential feel at physical stores is probably the biggest buzzword in retail, said David Conn, CEO of ThreeSixty Brands, whose parent company, ThreeSixty Group, bought FAO Schwarz in 2016. We joke that we have a brand that is 150 years old and was 'experiential' before it was cool, Conn told CNBC's Squawk Box on Tuesday. His retail pedigree includes roles as CEO of True Religion Brand Jeans and president of licensed brands at VF Corp ., the company behind The North Face, Timberland and Wrangler. The new FAO Schwarz megastore, located at 30 Rockefeller Plaza, opens Friday with everything from live in-store magic shows to stations where custom rem
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