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Stock impact report

Google got more than $1 billion in ad dollars last quarter from travel giant Booking [CNBC]

Comcast Corp (CMCSA)  More Company Research Source: CNBC
Last comcast corp earnings: 7/25 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: cmcsa.com/investors
PDF Olivia Michael | CNBC Glenn Fogel, CEO of Booking Holdings  Online travel giant Booking Holdings spent upwards of $1 billion on Google ads in the past quarter, according to its earnings report and analyst estimates. Booking, which owns Europe's Booking.com and U.S. businesses including Priceline and Kayak, said on Monday that it shelled out $1.3 billion on performance marketing in the quarter, up from $1.2 billion a year earlier. That spending was primarily related to the use of online search engines (primarily Google), and other online services, according to Booking. Google is such a critical piece of Booking's advertising budget because so many travelers search for trips with terms like flight to New York or hotel in London. Booking is competing for that highly valued traffic with Expedia , TripAdviso r, Trivago and even Google's own services. Mark Mahaney, an analyst at RBC Capital Markets, estimates that north of 80% of Boo [Read more]
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