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Stock impact report

Do Chipotle's Food Safety Problems Still Matter? [The Motley Fool]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
Company Research Source: The Motley Fool
The burrito roller's stock dove after another outbreak, but the surprising thing was what happened afterward. Chipotle Mexican Grill 's  ( NYSE:CMG ) E. coli disaster will likely become a case study in crisis mismanagement if it hasn't already. The burrito chain had a bulletproof brand back in 2015, with average unit volumes around $2.5 million and a market value of as much as $23 billion. It was a model for the restaurant industry after having essentially disrupted fast food and pioneered the fast casual model with its fresh-food, assembly-line format. That all changed with the 2015 E. coli outbreak. The foodborne illness sickened around 60 of its customers across the country, and that, along with a weak response and a sales slide that followed, eventually slashed as much as two-thirds off the stock price. The outbreak took the shine off the former market darling. Under new CEO Brian Niccol , the stock has surged this year, as investors are once again optimis Show less Read more
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