Do customers ever truly forgive businesses that betray their trust? [MSN Money]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: MSN Money
© Getty Images It's not easy to rebuild trust once it has been lost. Consumers can be notoriously hard to predict when it comes to forgiving businesses that breach their trust. Chipotle saw a long-term significant drop in business after its E. coli scandal, while Target recovered from its massive data breach relatively quickly. In other cases, consumers have ignored data breaches nearly completely, and some food-safety scandals seem to barely impact business. Those frustrating variations make it hard for businesses to determine the actual value of having consumers trust their brands. That's why Accenture has developed the Strategy Competitive Agility Index -- to quantify the impact of trust on a company's bottom line. In this age of transparency, how a company does things has become equally important to what it does, Accenture found. Companies need to very intentionally create a culture of building, maintaining and preserving trust, and bake it into their DNA, strate
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CMG
News
- Chipotle Mexican Grill (CMG) Suffers a Larger Drop Than the General Market: Key Insights [Yahoo! Finance]Yahoo! Finance
- Some California restaurants have raised menu prices by as much as 8% in the wake of minimum wage law [Yahoo! Finance]Yahoo! Finance
- Unveiling Chipotle (CMG) Q1 Outlook: Wall Street Estimates for Key Metrics [Yahoo! Finance]Yahoo! Finance
- These California fast food restaurants raised menu prices [Yahoo! Finance]Yahoo! Finance
- At Kernel, your veggie burger will be served by a robot [Verge, The]Verge, The
CMG
Earnings
- 2/6/24 - Beat
CMG
Sec Filings
- 4/8/24 - Form PRE
- 3/22/24 - Form 4
- 3/20/24 - Form 144
- CMG's page on the SEC website