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Stock impact report

Chipotle CEO Brian Niccol says he's making the brand visible to customers again [CNBC]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
Company Research Source: CNBC
Chipotle CEO Brian Niccol says he's making the brand visible to customers again Adam Jeffery | CNBC Brian Niccol, CEO of Chipotle Mexican Grill Less than a year after taking over as CEO of Niccol told investors at the ICR Conference in Orlando that he hopes he's making the brand more visible and reminding consumers why they liked Chipotle in the first place. It's no secret that Chipotle has struggled in the past. A series of foodborne illness outbreaks three years ago crippled the stock, which once hit a high of nearly $759 a share. These days the stock is just over $500, having recovered from a 52-week low of $247.52 last February. The change has come as investors gained confidence in Niccol's ability to turn the brand around. Since joining Chipotle in March, Niccol has championed upgrades to the company's mobile app and in-restaurant technology. His goal has been to remove friction so that food gets to customers faster. He's also pushed for more menu innovation, stronger marketing a Show less Read more
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