Chipotle has a new online item. Would you wash your hands with $8 cilantro soap? [USA TODAY]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: USA TODAY
The fast-casual chain announced Thursday that it is selling “Cilantro Soap” for $8 a bar online at Chipotlegoods.com , while supplies last. “Made with real ingredients, this 100% real soap bar is the perfect gift for cilantro lovers and haters alike,” according to the Chipotle Goods website. “Just make sure they don't eat it.” Chipotle hinted at the cilantro soap in August when it posted a mock package on Instagram , which garnered more than 22,500 likes. The chain says this inspired “the launch of the real soap to delight super fans and amplify the conversation.” Chipotle said the fresh green herb is in many of its menu items and is one of the most debated ingredients among fans on social media In a news release about the soap launch, the chain said roughly 4 to 14% of the population is “genetically wired to experience a soapy flavor when they eat cilantro.” Ingredients in the soap include "saponified organic oils (olive, coconut, flaxseed, shea), coriander essential oil,
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CMG
Earnings
- 2/6/24 - Beat
CMG
Sec Filings
- 3/22/24 - Form 4
- 3/20/24 - Form 144
- 3/20/24 - Form 8-K
- CMG's page on the SEC website