You Know Chef José Andrés. But Do You Know This Woman? [Forbes]
COMPASS GROUP SP/ADR (CMPGY)
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Source: Forbes
Lots of people know about Chef José Andrés, via his restaurants and the nonprofit he founded, World Central Kitchen. He’s a philanthropic celebrity. The chance to cook a meal with him – on the front lines! – can motivate wealthy restaurateurs to donate hundreds of thousands of dollars to the cause.The nonprofit does loads of good work, and is a marketing powerhouse. One of its key tactics is to emphasize the number of meals it serves: Hundreds of thousands in a day! it will say. And it’s easier to sell a story when there’s a leader-hero at the center of it, a big, commanding, masculine hero.Meanwhile, there’s a much quieter story that I know about, which is also about feeding people, feeding children, in fact. It’s about innovation, millions of meals, and a mostly female workforce. It has, unfortunately, so far, a sad ending.Belinda OakleyChartwellsThe quiet story starts when the pandemic hit across the United States in March 2020. The women at the center of the story is Belinda Oakle
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