Cinemark Expands Gaming Offering, Innovating Entertainment Experience with In-Theatre Games and Online Esports Leagues
Cinemark Holdings Inc Cinemark Holdings, Inc. (CNK)
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Source: Business Wire
PLANO, Texas--(BUSINESS WIRE)--Cinemark Holdings, Inc., one of the world’s largest and most influential movie theatre companies, today announced it is further innovating its entertainment experience by expanding its in-theatre and online esports offering. This summer, Cinemark customers will have the ability to join drop-in games in select theatres, and a new partnership with Mission Control will offer online esports leagues. For all details how to participate, visit Cinemark.com/gamebig.“At Cinemark, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films,” said Justin McDaniel, Cinemark SVP of Global Content Strategy. “Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen with our drop-in play as well as collaborate with Mission Con
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