Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends [Forbes]
Costco Wholesale Corporation (COST)
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Source: Forbes
Cambridge Companies SPG-Backed Foodstirs Cautious On Following Consumer Trends Greg Fleishman has never been a fan of the word “disruption” since he co-founded Foodstirs with Galit Laibow and actress Sarah Michelle Gellar in 2014. The company’s baking mix products, made with non-GMO, organic and ethically sourced ingredients, was created to awaken the U.S. baking aisle which had seen stagnant growth for years primarily due to artificial chemicals and lack of innovation. Since entering the market, Foodstirs has been flying off the shelves from premium positioned retailers, including Whole Foods and The Fresh Market, to more mass audience-oriented channels, such as Target and Costco. Its triple-digit year-over-year revenue growth also pushes the brand to expand its national footprint to Walmart later this summer. In 2019, Foodstirs embarked on a new journey with a range of ready-to-eat sweet baked goods, challenging the long-time dominant player in the space – Hostess. With its re-brand
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