JiMMYBAR! Releases Protein Bar Campaign Featuring Rock Legend Jim Peterik
Costco Wholesale Corporation (COST)
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Source: PR Web
CHICAGO (PRWEB) December 12, 2018 As Creed II continues to generate box office success, JiMMYBAR! has its own star to champion.The clean protein bar maker has teamed up with rock legend Jim Peterik to launch its Eye of the Tiger JiMMYBAR! campaign. Peterik is best known as a founding member of the Ides of March, formerly of Survivor and 38 Special fame. He's also the co-writer of the iconic song "Eye of the Tiger" from Rocky III.As part of the campaign, JiMMYBAR! created a video ad to show how everyone can unleash their inner rock star when they eat the Eye of the Tiger JiMMY!. This ad ties in the bar's energizing benefits with the brand's tongue-in-cheek humor. "The new campaign captures the playful vibe of brand's personality. At JiMMYBAR!, we take our food very seriously but we don't take ourselves seriously," said Jim Simon, JiMMYBAR!'s co-founder and co-CEO.The Eye of the Tiger JiMMY! is a performance bar made with caramel, chocolate, and peanuts. The bar delivers an extra boost
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