Campbell's Soup trademarks the word 'chunky' [MSN Money]
Campbell Soup Company (CPB)
Last campbell soup company earnings: 3/4 07:30 am
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Source: MSN Money
Campbell's Soup trademarks the word 'chunky' after years of pop culture spoofs © Provided by CNBC LLC A trademark application to the U.S. Patt and Trademark Office (USPTO) noted that there had be "massive unsolicited media coverage of Chunky" such as parodi on "Saturday Night Live" ("SNL"), "The Simpsons" and "Family Guy," as well as referc to the soup by rappers and novelists. Load Error Campbell also noted its $ billion advertising spd since 988, including its NFL sponsorship. Its "Mama's Boy" commercials launched in 997, featuring football player Reggie White and an actrs playing his mother, who appears on the side-lin to make sure he has eat his soup. Those ads were followed by other NFL stars and in the early 000s, Wilma McNabb, the real mother of player Donovan McNabb featured in advertising. Wilma McNabb th wt on to become an SNL character, introduced by Tina Fey as "the star of the Chunky soup commercials." The fact that the commercial was parodied on "SNL" is "the ultimate si
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CPB
Earnings
- 3/6/24 - Beat
CPB
Sec Filings
- 4/16/24 - Form 8-K
- 4/8/24 - Form 4
- 4/4/24 - Form 144
- CPB's page on the SEC website