Marc Benioff: We bought Time Magazine because 'business is the greatest platform for change' [CNBC]
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Source: CNBC
show chapters Marc Benioff and his wife Lynne are buying Time Magazine not only because of its iconic brand and historic relevance, but because they hope to use the outlet as a platform for change, the Salesforce.com chief told CNBC on Tuesday. Lynne and I so strongly believe that business is the greatest platform for change, Benioff, the chairman, co-founder and co-CEO of Salesforce, told Mad Money host Jim Cramer in an exclusive interview. With the $190 million all-cash purchase of Time, Benioff hopes to introduce new values to business that go beyond managing companies solely for the benefit of their shareholders. When I went to business school, they said, 'Focus on your shareholder, Marc. The business of business is business.' That no longer applies. We have to erase that from our history books. The business of business is improving the state of the world, Benioff said, speaking from Salesforce's Dreamforce conference in San Francisc
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