Microsoft tries to steal Salesforce’s thunder with new AI, mixed reality offerings [MarketWatch]
Salesforce, Inc. (CRM)
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Source: MarketWatch
Microsoft tries to steal Salesforce’s thunder with new AI, mixed reality offerings Just two blocks away from where Salesforce.com Inc. will celebrate its gigantic Dreamforce conference next week, Microsoft Corp. played frontrunner Tuesday morning, announcing new additions to its Salesforce rival that focus on artificial intelligence and mixed reality. In a media briefing at its Reactor office in the South of Market area in San Francisco, MSFT, +1.15% executive Alysa Taylor began her presentation by showing a MarketWatch opinion piece published last week about the growing rivalry between the Dynamics platform she runs and Salesforce CRM, +0.96% calling the article “a huge moment for us.” She then described new apps centered on the use of AI to organize and access huge amounts of data, an important focus for Salesforce for the last couple of years with its Einstein offering. “No other vendor can provide this type of out-of-the-box AI capability,” Taylor said, without mentioning Sa
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