Healthcare Industry Adopts Video-Driven Educational Marketing
Cisco Systems, Inc. (CSCO)
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Source: PR Web
HOLLYWOOD, Calif. (PRWEB) January 25, 2021 In the past few years, video has become an all but indispensable component of marketing. Video has been shown to increase email click-throughs by 200% or more, and home-page conversions by 80%.(1) That, says Maury Rogow, CEO of Hollywood's Rip Marketing Group, is the good news. The bad news is that about 40% of video ads fail.(2) "Success," says Rogow, "is about immediately connecting with your target. If you don't, the video is useless."These statistics, notes Rogow, are for the entire field of video marketing. For some industries, he says, the failure rate is probably much higher, due to the complexity of the subject matter. For healthcare, and for certain other highly technical industries, Rogow advocates what he describes as educational marketing: video that explains a complex problem while unobtrusively promoting the sponsor's particular solution to that problem.As an example, Rogow cites a video his company created for a company called
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