9.1%-Yielding CenturyLink Changes Its Name to Lumen: What It Means for Investors [The Motley Fool]
CENTURYLINK (CTL)
Last centurylink earnings: 2/12 04:15 pm
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Source: The Motley Fool
Many dividend investors have suffered from the underperformance ofCenturyLink(NYSE:CTLManagement apparently believes at least some of the investor pessimism may be due to the CenturyLink brand name, so the company has decided to change it to Lumen. Effective Sept. 8, the Lumen name will go into effect, and CenturyLink's stock ticker will change from CTL to LUMN. But will the rebrand work?CentuyLink is changing its name to Lumen. Image source: Getty Images.What's in a name?CenturyLink, long associated with other old-school regionaltelecomsThe new Lumen name sounds more tech-savvy and modern, to be sure. In addition, the company's new identity is the "platform for amazing things" and its mission statement is "furthering human progress through technology."More specifically, CenturyLink -- er, Lumen -- aims to be the core fiber backbone that enables the fourth industrial revolution, more commonly known as theInternet of ThingsWill the market buy it?I'm not exactly sure that the CenturyLin
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