Rivals hope to benefit from NRA feud with Yeti [CBS News]
Delta Air Lines, Inc. (DAL)
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Source: CBS News
Cooler wars: Rivals hope to cash in on NRA feud with Yeti Buying a cooler is now a political statement, thanks to a spat between the National Rifle Association and Yeti, an outdoors sporting goods company. NRA supporters have taken to publicly destroying Yeti's high-end products after the NRA claimed that Yeti ended a discount program as part of a boycott -- a claim Yeti called "inaccurate." The ongoing backlash on Wednesday had one Yeti rival, Pelican Coolers, saying it had already raised nearly $6,300 to donate to the NRA, a day after announcing the fund-raising campaign. Other competitors also joined in, with RTIC Coolers, Orca Coolers and Bison Coolers all touting their bona fides with the gun-rights crowd. Videos posted to social media had some shooting stainless steel Yeti tumblers in yards or basements, while one man used a vise to crush a Yeti tumbler. And, in a Facebook Live video that by Wednesday had been viewed 210,000 times, Bryan Atkinson used an AR-15 to shoot up a Yeti
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DAL
Earnings
- 4/10/24 - Beat
DAL
Sec Filings
- 4/24/24 - Form 4
- 4/24/24 - Form 144
- 4/23/24 - Form 4
- DAL's page on the SEC website