NBA 2K League Will Slip Into Stance as Its Official Sock Supplier [Fortune]
Dell Technologies Inc. Class C (DELL)
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Source: Fortune
NBA 2K League Will Slip Into Stance as Its Official Sock Supplier The virtual players of the NBA 2K League The new multiyear partnership brings new digs for both the players behind the controllers and their online avatars. It also brings more clout to the e-sports market as it continues getting its hands on the big deals traditional sports has seen for decades. For Stance, partnering with the 21-team NBA 2K League NBA 2K, The e-sports league is a joint venture of both Take-Two Interactive and the NBA. “As we started looking at the e-sports road and the gaming road, it made a lot of sense to open the door here and say, ‘We’ve had a lot of success with both these partners [NBA and Take-Two Interactive]. This is a sport and an area we’re intimately familiar with,'” said Tzvi Twersky, Stance’s director of baseball and basketball categories. “Let’s see what we can make happen here.” Stance joins big brands like Mastercard Coca-Cola Red Bull eMarketer analyst Eric Haggstrom expects more of
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