Filippo Berio, Media Horizons, and Aki Technologies Drive 34% Brand Lift with a Moments Campaign During Pandemic
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: PR Web
SAN FRANCISCO (PRWEB) April 06, 2021 Mobile moment ad platform Aki Technologies announced today new results from a moment-targeted campaign with mobile ads featuring Filippo Berio. The mobile campaign leveraged digital ad formats to increase brand awareness among 25- to 44-year-old women and moms in the Northeast, Southeast and Midwest during the 2020 pandemic. Aki Technologies moment marketing platform delivers personalized advertising to consumers at the times they're most receptive to marketing. "Olive oil is a highly competitive category, so it is vital to reach our target consumer when they are most receptive to our message," said Meghan Boyd, Marketing Manager at Filippo Berio. "The ability of Aki Technologies to find these moments and serve our advertising made for a highly effective campaign that saw strong brand awareness gains and sales lift."Highlights from the campaign:0.80% overall CTR (compared to benchmark of 0.40%)33.9% brand lift, per Nielsen (compared to a 9% bench
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