Is There Room for Diageo's Guinness to Go Blonde in the U.S.? [The Motley Fool]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: The Motley Fool
The famous Irish dark beer is taking a new approach to brewing. Diageo ( NYSE:DEO ) subsidiary Guinness recently opened its first brewery in the U.S. in over 60 years. The new location just outside of Baltimore won't be making the famous Irish stouts or porters, though. That will remain an enterprise of the old country. Instead, Guinness plans on using its new brewery to make a push into the booming U.S. beer market. What is it? Guinness took over the building that housed Maryland's first whiskey distillery after Prohibition. The company has transformed it into a tap house where visitors can take a tour and try both familiar and new Guinness beer. The thrust of the operation, though, is a new 100-hectoliter (or 2,640-gallon) brewery where the new Guinness Blonde will be produced. The lighter beer has been around since 2013, but the new brewhouse dedicated to its production represents a new push to increase sales volume in the U.S. beyond the company's classics.
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- 3/19/24 - Form 6-K
- 3/1/24 - Form 6-K
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