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Stock impact report

Why the IHOP "Name Change" Might Work [The Motley Fool]

Dine Brands Global, Inc. (DIN) 
Last dine brands global, inc. earnings: 4/29 08:00 am Check Earnings Report
US:NYSE Investor Relations: investors.dineequity.com/news-releases
Company Research Source: The Motley Fool
The restaurant chain has gotten a fair bit of attention for its new burger line with its letter-flipping marketing stunt. Daniel B. Kline ( TMFDankline ) Jun 12, 2018 at 6:33AM In general, high-profile name changes for well-known chains have not gone well. When Yum! Brands attempted to promote Pizza Hut's other offerings by marketing it as The Hut, the campaign was met with a combination of indifference and Jabba the Hutt jokes. Similarly, Radio Shack's efforts to become The Shack brought it a soupcon of ridicule, and did nothing to stop its demise. Even a recent test by Dunkin' Brands Dunkin Donuts -- to drop Donuts from its name hasn't truly resonated, nor has Domino's Pizza 's decision to drop the word pizza. As with the Yum! move, that last one was supposed to reinforce the idea that the chain sells more than its former namesake product. Show less Read more
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