Disney Announces Unprecedented Global Launch for Star Wars and Frozen 2-Inspired Product Setting at Retail on October 4
Walt Disney Company (The) (DIS)
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Source: Business Wire
GLENDALE, Calif.--(BUSINESS WIRE)-- Fans of two of the most anticipated films of 2019 – Star Wars: Episode IX and Disney’s Frozen 2 – can begin counting down to October 4 when new products inspired by these two major entertainment events will begin hitting shelves around the world. Marking Disney’s first-ever, global simultaneous rollout for two entertainment juggernauts, retailers around the world will create unique celebrations for each of the franchises to honor their individual legacies. This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20190215005112/en/ Frozen 2 Logo “This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously,” says Ken Potrock, President, Consumer Products Commercialization. “We’ll be working with our partners to create suitably spectacul
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