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ESPN makes a bid for morning TV ratings glory with 'Get Up!' [Los Angeles Times (CA)]

WALT DISNEY (DIS)  More Company Research Source: Los Angeles Times
Last walt disney earnings: 5/8 04:05 pm Check Earnings Report
US:NYSE Investor Relations: thewaltdisneycompany.com/investor-relations
PDF ESPN makes a bid for morning TV ratings glory with 'Get Up!' Faced with the challenges of subscriber losses from cable cord-cutting and the changing ways young consumers are watching sports, it seems almost quaint that ESPN's next big move is the launch of a new TV morning show. But viewers looking for information and dependable companionship as they start the day are still a valuable commodity for advertisers — they spend $1 billion a year on the three broadcast network morning shows alone — which explains why ESPN is trying to get back in the game with "Get Up!" which debuts Monday at 7 a.m. Eastern. The Walt Disney Co. unit needs programming that is habit-forming enough for viewers to stick with their pay TV subscriptions, which is why it has lined up big-name co-hosts Mike Greenberg, Michelle Beadle and Jalen Rose for "Get Up!," its first new program designed for the morning since its last attempt, "Cold Pizza," ended in 2007. The competition has exploded in the last 11 years, as [Read more]

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