Here's why Disney is deepening its footprint in mobile gaming in a team-up with Jam City [CNBC]
Walt Disney Company (The) (DIS)
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Source: CNBC
Drew Angerer | Getty Images An image of Mickey Mouse, the official mascot of The Walt Disney Company, is displayed outside the Disney Store in Times Square in New York City. Walt Disney entered a multi-year games development partnership with leading mobile gaming company Jam City, continuing the Mouse House's foray into gaming and heightening expectations over the booming sector. Under the terms of a deal announced last week, Jam City will be taking over the Glendale, California-based mobile game studio in charge of Disney's Emoji Blitz – a hugely popular mobile game Disney released in July 2016. The deal also means that Jam City now holds the rights to develop new games based on elements from Disney's Pixar and Walt Disney Animation Studio brands. The first planned collaboration between the two companies is expected to be a game based on Disney's Frozen sequel. The deal is in line with our overall strategy to move to a licensed games bu
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