Disney Is Rolling Out a New Digital Network With Star Wars, Marvel, and More [Fortune]
Walt Disney Company (The) (DIS)
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Source: Fortune
Only a few months after making significant cuts at its Maker Studios digital network, Walt Disney has unveiled its grand vision for what remains of the Maker at the "Mouse House" and how the media and entertainment giant plans to churn out short, digital-specific content tied to its vast stable of popular brands. In February, Disney slashed roughly 80 jobs as part of a major scaling back of the Maker network , which the company had acquired for about $675 million in 2014. The cuts came after Maker's revenue growth failed to meet the parent company's expectations. Disney ultimately opted to winnow down what was once a network of tens of thousands of video creators to only about 300 high-performing YouTube personalities. Now, Disney will combine Maker's talent with other Disney digital editorial brands under the umbrella of the company's consumer products and interactive division as part of the newly launched Disney Digital Network. Disney announced the news at a presentatio
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