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Stock impact report

Star Wars Day: What to do on May 4 (and why) [CNN]

Walt Disney Company (The) (DIS) 
Last walt disney company (the) earnings: 2/4 04:05 pm Check Earnings Report
Company Research Source: CNN
Star Wars Day: What to do on May 4 (and why) (CNN) It's not just a pun. "May the 4th be with you" is the phrase marking a full-fledged unofficial holiday, Star Wars Day. Actually, as far as Lucasfilm and Disney are concerned, it's quite official. So, why this day, and what is there to do other than watch it trend on Twitter ? As legend has it, and according to the origin story recognized by Lucasfilm, the phrase was first used on May 4, 1979, the day Margaret Thatcher took office as UK Prime Minister. The Conservative Party reportedly placed an ad in the London Evening News that read, "May the Fourth Be With You, Maggie. Congratulations." It took off in the age of social media (there's even a Star Wars Day Snapchat filter ), and now events around the world celebrate the day. There are online and in-store deals on "Star Wars" merchandise and gaming, "Star Wars" food galore, and other events, where fans are encouraged to dress up, play "Star Wars" trivia or just enjoy their favorite fi Show less Read more
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