4 Reasons Roku Is Completely Disrupting Television [Forbes]
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Source: Forbes
Andy Swan Contributor i Markets I cover the stock market, investing, and technology. Netflix customer Arthur Michelson demonstrates the online Netflix movie service Roku at his home in Palo Alto, Calif., Thursday, July 23, 2009. Television is changing. Instead of getting content through traditional cable or satellite services, consumers are cutting the cord and streaming shows, movies and games directly to their television set from the internet. One company, Roku , is helping to lead this charge by providing customers with the simple hardware they need to turn off cable and turn on streaming. When we looked into this trend, we were surprised at just how much traction it had gained. LikeFolio data, which tracks social media mentions of brands and products being purchased by consumers . In Roku's case, LikeFolio is looking for indications that users have purchased one of their products
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