EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250 [Forbes]
Dun & Bradstreet Holdings, Inc. (DNB)
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Source: Forbes
EXCLUSIVE: Interactive Advertising Bureau Unveils The 2019 IAB 250 The Interactive Advertising Bureau, or IAB, today unveils its second-annual list inaugural IAB 250 The rise of the so-called direct brand economy has become one of the most talked-about in marketing circles; it has been steadily upending the way consumers interact with and buy products and services as well as causing incumbent, legacy brands to rethink how they market and sell and grow business. The 2019 IAB 250. The Interactive Advertising Bureau. This year’s IAB 250 is rooted in a more robust methodology and deeper research, including data on total funding, number of employees, social score, valuation and revenue as provided by Dun & Bradstreet, Rival IQ, CB Insights, public filings and other resources. As a result, nearly 90 companies on this year’s list were not on the 2018 list. The study of brands across categories such as alcohol, beauty, food, apparel and beauty uncovered key trends: Of the impetus behind
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Earnings
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