Naylor Launches New Programmatic Advertising Network to Help Associations Engage More Members and Capture More Non-Dues Revenue
Dun & Bradstreet Holdings, Inc. (DNB)
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Source: PR Web
WASHINGTON (PRWEB) August 15, 2018 Trade and professional associations have mountains of valuable data about the niche audiences advertisers want to reach – their members. Utilizing the latest audience-targeting technology and Naylor's historic ad sales success, Naylor Association Solutions has launched a programmatic advertising network that gives associations the ability to leverage and grow their digital audience data and access a new non-dues revenue stream through programmatic advertising sales on their websites, career centers and across the web.Associations that participate in the Naylor programmatic network also will benefit from frequent access to their own programmatic reach via Naylor's retargeting tools, which will provide a new way to extend and multiply their reach and level of member engagement. Programmatic advertising is the use of automation in the buying and selling of online media. Through a specialized technology stack, site user characteristics are collected, al
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