Viant and Adweek Survey Reveals Consumer Advertising Sentiment
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
Household Relevancy and Repetition Reduction Among the Most Important Factors IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and Adweek, the leading source of news and insight serving the brand marketing ecosystem, today announced the results of a joint survey that examined consumer attitudes towards digital advertising. The exclusive survey, titled, “Can The Digital Ad Experience Be Saved?” is of more than 500 domestic consumers and revealed perceptions of digital advertising experiences, overall attitudes toward personalization, how they feel about the “value exchange” for personal information, and what consumers are willing to share to get the best possible ad experience.The survey was conducted in concert with preparations around Adweek’s upcoming event presented by Viant: “What Consumers Want: How to Create Better Customer Experiences with Programmatic,” where the below findings, among others, will be
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DSP
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- 3/4/24 - Beat
DSP
Sec Filings
- 4/8/24 - Form S-3/A
- 3/22/24 - Form S-3
- 3/19/24 - Form 4
- DSP's page on the SEC website