Ticket Data Shows BTS’s New Album Will Be A Massive Success [Forbes]
eBay Inc. (EBAY)
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Source: Forbes
Here is another reason BTS is set to break records with Map Of The Soul: 7, The septet’s core audience is rapidly growing, according to evidence The change in fans’ demographics, as documented by Vivid Seats and others, is highly important, according to music-industry watchers. The career longevity of any teen-appeal musicians depends on them being able to cross over to an older audience, in the way that longtime star Justin Bieber has done. Yet when looking at the most in-demand pop acts of 2020, BTS is 27% more in-demand than Bieber and 45% more in-demand than former One Direction member Harry Styles, Vivid Seats reveals. At present, the Korean act is topped by only Lady Gaga (62% more in-demand), Taylor Swift (29%) and Bruno Mars (8%). BTS also remains in front of the K-Pop pack. Using the average cost of a ticket sold as a benchmark, BTS shows account for eight of the top-10 K-pop concerts of 2020. The only other groups making the list are ATEEZ and Stray Kids. The most in-demand
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