The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name [Financial Post (Toronto, Ontario, Canada)]
Estee Lauder Companies, Inc. (The) (EL)
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Source: Financial Post
The inside story of how Deciem, the Abnormal Beauty Company, lived up to its name Creative genius Brandon Truaxe’s eccentric manner was once the secret to Deciem’s success — until his partners said it became a liability A few weeks after an Ontario judge removed Brandon Truaxe as chief executive of Deciem, the skincare company he founded in Toronto and took to massive global success with help from iconic Estée Lauder Cos. Inc., he went walking in London. It was a clear Sunday in November, and the lanky, neatly bearded, Persian-Canadian computer scientist turned beauty mogul was about to face another, more personal reckoning. “The streets in London on that day seemed to be set up just like a movie,” Truaxe, 40, said in his first interview since his court-ordered ouster. He was curious about what was happening around him, but also confused, he said. He passed beneath an archway into Horse Guards, the military parade ground beside the Prime Minister’s residence in Downing Street. Right a
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