Jo Malone CBE On Personal Brands, Making Mistakes And Life After Cancer [Forbes]
Estee Lauder Companies, Inc. (The) (EL)
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Source: Forbes
Jo Malone: “You know, once you've built a global brand and you've had that sweet taste of honey in... [+]your mouth, you definitely want to do it again.”Jo LovesIn the 30-plus years since Jo Malone launched her eponymous fragrance brand, Jo Malone London, she’s lived a thousand lives.“Determination, guts, grit—that’s what stands out the most,” says Malone, taking an incredibly generous trip down memory lane with me on Zoom.“That tenacity came from the young little girl that was told she would never make anything of her life,” she chokes up. “Look where I am, you know? I did make something of my life, and not just mine but many others.”After leaving school at the age of 15, Malone began building a career as a facialist, but quickly realized she had an instinctual talent for creating fragrances.As the years went on, her personal brand grew and her clients—including the one-time Duchess of York, Sarah Ferguson—demanded more scents, more often.Which was difficult enough to keep up with, b
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