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-0.00228832951945089 -0.00228832951945089 -0.00228832951945089 0.00228832951945075 0 -0.00686498855835239 -0.00686498855835239 -0.011441647597254
Stock impact report

False eyelashes are a bright spot in a challenged cosmetics industry [MarketWatch]

e.l.f. Beauty, Inc. (ELF) 
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm Check Earnings Report
US:NYSE Investor Relations: investor.elfcosmetics.com
Company Research Source: MarketWatch
False eyelashes are a bright spot in a challenged cosmetics industry The cosmetics industry may have hit a rough spot, but one part of the sector still looks good: false eyelashes. Nielsen data shows that U.S. sales of eyelashes have gained $270 million, or 31%, over the last year. Eyelash sales were up 21% last week. Meanwhile cosmetics and nails saw a 2% drop in sales last week, down to $149 million. Over the last year, health and beauty sales have risen 2%, mostly due to items like vitamins and bath and shower products, according to the data. After its second-quarter earnings announcement in August, E.L.F. Beauty Inc. ELF, +2.99% laid out a turnaround strategy that includes an investment in the brand. "Mass beauty category growth remains weak, down low-single digits in the 12-weeks ended 9/8, which was in-line with trends seen in 1H18," wrote Wells Fargo analysts in a Monday note following the financial group's inaugural Beauty Forum. "Management attributes some of the weakness Show less Read more
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